Jun 152012
 

Today’s NBA lives and grows in the shadow of years past. Michael. Magic. Bird. Oscar. Wilt. Russell. Many viewers would rather be privy to any time but the present, despite the fact that—as Henry Abbott put so wonderfully in a post for TrueHoop—today’s basketball is likely the greatest the sport has ever seen.

Yet the NBA hardly registered with most general sports fans over the last decade or so, and even much of the basketball faithful have remained unimpressed with a product built around the current generation of stars.

No more. The ratings are in, and whatever criteria is necessary to catch lightning in a bottle have apparently been met. The first two games of the NBA Finals have posted absolutely tremendous ratings, as a collision of two incredible teams, a direct matchup of the league’s two best players and some incredibly straightforward narrative intrigue have pulled in more viewers than ABC has ever seen in such a scenario.

It’s not the hatred of LeBron James, the charisma of Kevin Durant or even the deserved payoff after a lockout season. It’s all of the above, as this particular stew has been boiling slowly toward this particular outcome for years.

It’s a shame that the evolution of such a wonderful game would need token storylines to be truly elevated, but them’s the ropes when it comes to capturing the attention of millions of people.

The fact that James is a walking immortal just isn’t enough. That Durant is making a legitimate run at best-in-the-league status didn’t have the appropriate narrative oomph. It’s the framed face-off of those two players—and the terrific teams behind them—that has everyone so jazzed, and that put the trials of a disgusting lockout squarely in the rear-view mirror.

An excellent matchup would have been enough to bring joy to die-hard basketball fans, but this was the matchup the NBA needed to claim victory over its own misdeeds. Professional athletes and the league that employs them betrayed the trust of the consumer last summer, and to erase that image, great basketball alone just wouldn’t do.

It had to be Durant and James, “good” and “evil” (if you buy into that kind of thing), the Thunder and the Heat. It was the only way this mess would rightfully end, and though the very thought of BRI had long disappeared from the minds and tongues of the sporting public, games this riveting scrub the slate clean. 

Welcome back, all. The game hasn’t changed, but changed or not, you’re always welcome here.  

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Jun 152012
 

Today’s NBA lives and grows in the shadow of years past. Michael. Magic. Bird. Oscar. Wilt. Russell. Many viewers would rather be privy to any time but the present, despite the fact that–as Henry Abbott put so wonderfully in a post for TrueHoop–today’s basketball is likely the greatest the sport has ever seen.

Yet, the NBA hardly registered with most general sports fans over the last decade or so, and even much of the basketball faithful has remained unimpressed with a product built around the current generation of stars.

No more. The ratings are in, and whatever criteria is necessary to catch lightning in a bottle have apparently been met. The first two games of the NBA finals have posted absolutely tremendous ratings, as a collision of two incredible teams, a direct matchup of the league’s two best players and some incredibly straightforward narrative intrigue have pulled in more viewers than ABC has ever seen in such a scenario. It’s not the hatred of LeBron James, the charisma of Kevin Durant, or even the deserved payoff after a lockout season. It’s all of the above, as this particular stew has been boiling slowly toward this particular outcome for years.

It’s a shame that the evolution of such a wonderful game would need token storylines to be truly elevated, but them’s the ropes when it comes to capturing the attentions of millions of people. The fact that James is a walking immortal just isn’t enough. That Durant is making a legitimate run at best-in-the-league status didn’t have the appropriate narrative oomph. It’s the framed face-off of those two players–and the terrific teams behind them–that has everyone so jazzed, and that put the trials of a disgusting lockout squarely in the rear-view mirror.

An excellent matchup would have been enough to bring joy to die-hard basketball fans, but this was the matchup the NBA needed to claim victory over its own misdeeds. Professional athletes and the league that employs them betrayed the trust of the consumer last summer, and to erase that image, great basketball alone just wouldn’t do. It had to be Durant and James, “good” and “evil” (if you buy into that kind of thing), the Thunder and the Heat. It was the only way this mess would rightfully end, and though the very thought of BRI had long disappeared from the minds and tongues of the sporting public, games this riveting scrub the slate clean. 

Welcome back, all. The game hasn’t changed, but changed or not, you’re always welcome here.  

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Apr 062012
 

Good news, everyone: If you cock your head and squint, you’ll see that the painfully long, completely unnecessary lockout actually wasn’t so bad after all.

NBA commissioner David Stern stopped by 1320 KFAN in Salt Lake City to talk Jazz and the state of the league. He had this to say when asked about basketball fans’ collective response to the league’s post-lockout return (transcription via Sports Radio Interviews):

“The truth is it has been great. The five games on Christmas Day, not the most popular in some quarters, some communities, and with some coaches, but was a way to say we we’re back and it was like stark and sparkling and we’re up in viewing because all of our network partners were up a wee bit in attendance over a very good year last year. We’re up in social media, sales of merchandise, and everything is absolutely and unbelievably good. Maybe we don’t deserve it and I would accept that. It is not dawning on everybody that this was a good deal. For their part, the players unlike coming out of the lockout in hockey, they didn’t give up anything in their existing contracts, they didn’t have to suffer givebacks of their existing contracts, but on the other hand going forward we’re going to save 12 percent per year on our largest cost, the player services.”

We’re all very happy to hear that, Mr. Stern. I’m sure many would concur that the league and its owners hardly deserve fans’ renewed patronage. But because we’re a sad bunch of hopeless addicts, we tune in to broadcasts, talk endlessly about this game and its players in any forum available, and even spending their hard-earned cash for NBA tickets and merchandise.

It’s all a shame considering how ridiculous the entire lockout process turned out to be. But it’s worth noting that Stern’s smirk still isn’t quite as pronounced as it could have been. 

Fans may still be shelling out for a chance to be a part of the NBA experience, but such was almost guaranteed in light of the league’s record-setting marks last season. There was no question that the league was on an upward tilt, vaulting into greater relevance in virtually every sphere of consumption.

The NBA will likely never catch the NFL in terms of domestic significance and impact, but the sport of peach basket makers had nonetheless carved out its own substantial corner of the public consciousness, and was justifiably marked for further growth. 

Stern and the league still hold dominion over that same realm, but the NBA lost some unquantifiable amount of its steam by sidelining a fantastic game to bicker over BRI and salary cap exceptions.

Basketball fans have and will continue to to flock to the best product available, but that wee attendance increase could have been a substantial leap. The social media chatter could be even more dominant.

Everything is absolutely and unbelievably good because the finest sports league on the planet is still dramatic and fun in spite of itself. With a more reasonable negotiating anchor, it could be that much better.

It’s all rainbows and sugar plums, Mr. Stern. To avoid being disingenuous, perhaps it’s best that we weigh the current state of the game not only in terms of what has been gained, but what was ultimately—if only temporarily—lost.

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Dec 222011
 

After a labor dispute over BRI (basketball-related income), a lockout (owners locking out players), and a new labor deal finally getting done in the 11th hour to salvage something, an NBA season will in fact happen. After a lot of talk about BRI, collective bargaining rights and secret discussions, we can finally turn our attention to the other kind of drama we are so enamored with.

The actual drama of the NBA season is upon us. Sure, it will only be a 66-game season, but we’ll certainly still have our share of things to watch crammed in there.

After too much missed time for NBA fans to bear, the season will be starting on Sunday, December 25. After all the fighting and battling over who deserves what, isn’t it just perfect as we come together on one of the happiest days of the year? We get to wake up Christmas morning to seven contenders (BOS, NY, MIA, DAL, CHI, LAL, OKC) starting off the season with a bang.

As we get ready for this unique season, different story lines have already emerged for us to dive right into and keep watch on.

Chris Paul in L.A.
After almost landing in L.A., Chris Paul landed in L.A. The highly-sought guard came quite close to becoming a Laker in a three-team deal that got nixed by the league “for basketball reasons.” It was an extremely controversial move, but it doesn’t matter because less than a week later Paul became an L.A. Clipper.

The Clippers sent guard Eric Gordon, center Chris Kaman, forward Al-Farouq Aminu and Minnesota’s unprotected 2012 first-round pick to the Hornets for Paul.

When referring to this Clippers team, “Lob City” is the first of many thoughts because we will see Paul throwing so many lobs to Blake Griffin on the fast break. This team will be all about fireworks and will garner quite a lot of attention.

The Clippers also made other moves to help out Paul. Chauncey Billups will be playing next to him at the shooting guard position. Aminu leaving also left some concerns at forward but Caron Butler was picked up and that will ease the stress. Kaman landed in New Orleans in the Paul trade so the Clippers matching the Warriors‘ offer to budding center DeAndre Jordan was to be expected.

So this Clippers team looks primed and ready to go, right?

This team should be able to score quite a bit, but where is the defense going to come from? What changes were made that will benefit that part of the game?

Many have already pegged this new Clippers team as ‘contenders’ but if this is true, defense is what we will have to watch with the Clippers heading into this shortened NBA season.

The NY Experiment
After LeBron James made his “Decision” over the Summer of 2010 to take his talents to South Beach, what we saw in Miami was an experiment. Multiple superstars teaming up on one team was not something we typically saw in the NBA.

Why stop with just one experiment, though?

This year the New York Knicks acquired Dallas center Tyson Chandler to beef up an already-talented front court with Amare Stoudemire and Carmelo Anthony. There is no more Chauncey Billups leading the backcourt but his absence will be filled by Mike Bibby (many will dispute Bibby counts as “super” but his name alone put in with these guys brings a lot of attention with it).

This new experiment might not be as much of an experiment as the one we saw last year in Miami or even the one that saw Anthony come to New York to be with Stoudemire. But it will be something new nonetheless. Also different is that this experiment won’t necessarily be about who is getting the ball (and consequently all the attention) with big names like James and Wade both on the court. It will be about how well this group of guys, who are all very talented, work together.

Like the Clippers, the Knicks should be able to score. They were second in the Association in scoring last season and with the talent added to this team, things could run even smoother.

The Knicks last year had one of the worst points against averages in the NBA, though. Adding Chandler should help out on defense as we saw what he did in Dallas last year. One player a defense does not make, though. Defense will be less of a problem for the Knickerbockers but still will need some work as New York will look to contend again in the Eastern Conference.

Miami 2.0
As previously mentioned, Miami endured an experiment last year with LeBron James and Chris Bosh coming to the Heat to play with Dwyane Wade. It started off sluggishly but ended with a trip to the NBA Finals.

So, why stop with just one trial?

In this day and age, it is all about the new, now and what is happening currently. To many, the Heat already have a place in their minds as bad guys or pioneers and have been pushed to the back. But we may all be forgetting about a team who did something no one has really done before and eventually made it work. It took them an entire season, but now that they have it figured out, this team could be scary and not many people are paying that much attention to it.

There is good reason why the spotlight may not be on the Big Three right now. There are other big names swirling around in rumors creating very interesting hypothetical situations in our minds but the second edition of The Experiment should be quite an interesting watch.

After losing the first game in the Eastern Conference Finals, this team took the top-seeded Bulls to town by winning four in a row.

This might not be a volatile experiment anymore and the logistics may no longer be an unknown. But, after one trial, this team “failed” to meet expectations by “only” making it to the finals.

This year we won’t be watching if things in Miami work, but how well they work, which, by the way, could be pretty damn well.

Dwight Howard
Superman was the second-most coveted obtainable player in the NBA, depending on who you talked to.

Now, though, with Paul being traded, he is priority No. 1 for those who could have a shot at him.

There were multiple teams who either voiced their desire for the big man or would have been pretty good fits.

Howard thought his going to New Jersey was a “done deal” but it looked as though Orlando wasn’t sufficiently satisfied with center Brook Lopez as well as multiple other pieces in that deal. Coming to Chicago to team up with MVP Derrick Rose would have been smart for Howard if he was really in it for the competition. Howard made no statement about wanting to be in Chi-town and no real effort was made. Going to the Lakers would have meant Pau Gasol and Andrew Bynum could be coming to Orlando. That didn’t spark enough interest either.

Howard was taken off the trade block by the Orlando Magic earlier this month as they announced they planned to start the year with him on their roster. The Magic are obviously not willing to give up their future with Howard but could reopen talks at any time, so nothing is set in stone.

A league source told Yahoo Sports that “Dwight’s not a happy camper,” and that is where the cues of how mentally focused Howard will be come from. He had made a trade request to be sent to the New Jersey Nets and his representatives were given permission to enter talks. After severing discussions with other teams, though, the Magic basically said they believed in a future with Howard in Orlando.

He is a free agent at the end of this year, though, so keep an eye on Howard rumors as the Magic will probably want to get something out of him before we see Howard-a-thon next summer. Also look for how Howard plays with possible distractions of getting moved.

Rookies
In the situation of the NFL lockout, many rookies lost a chance to take part in OTAs but enough time was salvaged that only one pre-season game was cancelled.

In this NBA lockout, just about the entire preseason was canceled and as mentioned above, this will be a shortened, 66-game season. So, how do these rookies perform, adjust and adapt?

The amount of time they have been given is quite difficult to manage as they make the move from a game prided on talent and emotion to the Association where it takes a team to come together and win.

Take for example the first overall pick out of Duke, Kyrie Irving. He is in Cleveland, the second worst team in the entire NBA last year. Tristan Thompson (selected fourth overall out of Texas) is also on that team that averaged 95 points a game last year. Cleveland will just be trying to improve and is looking towards these kids as the future since their franchise has been decimated ever since LeBron James’ departure. How is their “future” going to fare with such limited time to get acclimated?

The Rookie of the Year last year, Blake Griffin, certainly had an impact on the joke of a franchise we call the Los Angeles Clippers. They went from horrendous to pretty bad. Improvement is what counts and what kind of improvement can rookies bring with less time to adjust?

Not every team needs a savior. Can the Bulls, who, if he fits in, get some solid help from forward Jimmy Butler? Butler won’t be the messiah for the Bulls (mainly because they already have one by the name of Rose) but if he can pitch in to a team that went to the Eastern Conference Finals, who knows? Maybe that could be just enough.

A lockout didn’t help these rookies so can they make up for lost time?

Keep an eye on all of these as we get set to start an NBA season that was once in jeopardy and will have its share of ups and downs, but in the end will begin on one of the most joyous days of the year.

Merry Christmas everyone.

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